The month in links- May’s Digital PR highlights

Whilst we’ve been enjoying the best bank holiday month of the year, the members of our Digital PR team have been dodging Out Of Offices like absolute pros in order to land some excellent links and coverage for our clients.

Alongside a couple of brilliant brand campaigns, the press office has been in overdrive, firing out expert commentary and watertight data on everything from the best running shoes for race day to whether we should really sleep naked in the heat (which, yes, we are all still waiting for).

Read on to find out what’s been making our team tick this month.

Brand Campaigns

The World’s Friendliest Nations– Remitly

Whether you’re visiting a destination for the first time or moving to a new country, the friendliness of people can make such a difference to your experience. To reveal which nations are the most friendly, we conducted a global survey asking respondents to answer questions from the ‘agreeableness’ section of the Big 5 Personality Test.

So far, this campaign has gained coverage on TimeOut, Woman and Home and the Dubrovnik Times.


Trending National Parks- Explore

Explore Worldwide provide exciting adventure travel to travellers in the UK, but also in the USA. To build online brand awareness in the USA specifically, and build links to their USA domain from USA sites, we found the percentage increase in tour-related searches for each of America’s National Parks.

We paired this simple Google data methodology with some new and original colour palette graphics of the trending parks, and so far have landed coverage on TimeOut and Yahoo as well as major regional news websites. 


Press Office Best Bits

The most beautiful pram friendly walks in the UK- iCandy

We wanted to reveal where in the UK is home to some of the prettiest accessible walks for the family to enjoy this summer. We took to AllTrails to find some of the highest reviewed pram friendly walks and combined them with Instagram data to unearth which walks people snapped the most.

We saw widespread regional coverage from our story with features in publications including and The Bournemouth Echo.


How many relationships does it take to find “The One”?- Pour Moi

We wanted to find out how many relationships people have before they finally find “The One”. By surveying Brits we revealed that on average it takes 3.7 relationships before people find their perfect partner.

This data landed some great coverage on news sites including Metro, Yahoo and AOL.


Should we sleep in the nude in summer?- Pour Moi

Getting to sleep during a heatwave is no joke, especially if you’re a PJ-wearer in the colder months! With summer approaching we spoke to the lingerie experts to find out whether you should sleep in your underwear or naked during the hot summer nights.

So far, this has been picked up on The Mirror, Wales Online and The Bristol Post.


Buy Senna’s Honda NSX on AutoTrader- AutoTrader

Auto Trader discovered that Aryton Senna’s ex-Honda NSX was being sold on their website. The seller provided incredible images of the supercar, both as it is now and of Senna driving it, and we worked closely with their internal teams to collaborate on pitching support. We helped outreach the story to non-UK media, pitching it to auto, sports and lifestyle press in the USA, Brazil, Europe, Australia and more.

The story landed on over 100 international websites, with our pitching gaining coverage on Motor1 Brazil, Germany, Italy and USA, MSN, Carscoops, Globo and

Are Gamers Better Drivers?- AutoTrader

With the launch of GTA 6 on the horizon, the AutoTrader team wanted to find out whether playing racing games can improve your driving skills off screen. The study found that gamers have more confidence on the road, are less likely to have points on their driving license and are less likely to speed. Looks like we should all be picking up a console!

This has so far picked up some great international coverage, and has been reported on by the likes of Stuff NZ and Sun Live.


Carbon Plate Shoes: The Race Day Boost We All Need- SportsShoes

Running is having a real moment in 2024. With seemingly everyone and their mum running half, full and ultra marathons this year, we worked with a SportShoes running expert to get the word out about the benefits of carbon plate shoes. This landed a great product placement piece on UK news site The Standard.


Do you need some press office prowess to get your experts heard? Want to get your hands on our team’s creative wizardry for your next brand campaign? Get in touch here.