In this insightful panel from our AI Summit, Co-MD Sam Zindel is joined by Kat Duffield from StackAdapt and our Media Strategy Director, Lily Robertson Ward, to unpack how brands can grow in a world shaped by automation and AI.
Together, they explore the foundations of effective brand building, highlighting the power of distinctive creative and consistent messaging across every touchpoint. Kat shares how multi-channel programmatic strategies, from connected TV to digital out-of-home, can boost visibility and drive results. The panel delves into how AI is reshaping paid media, enabling personalised, dynamic creative at scale through platforms like Meta and Google. They close with practical ways to measure impact, from geo-testing and share of search to PPC uplift, making a strong case for sustained brand investment.
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