The Digital PR Recap: Q3 2025

As the summer fades and we ease into autumn, we’re taking a moment to reflect on the work that’s kept us buzzing over the last few months.

From turning seatbelts into fashion statements to launching spa packages for post-festival recovery, this quarter’s stories showcase what happens when insight, creativity and purpose collide. Our campaigns travelled across continents, challenged stereotypes and even helped shift behaviour, all while driving tangible results for our clients.

Campaign highlights

iCandy – Little Flyers Index

To launch iCandy’s new compact pushchair, PIP, an IATA overhead-cabin approved stroller for most airlines, we helped their story take flight – quite literally. Our Little Flyers campaign ranked 115 global airports on how well they cater to travelling families. From play areas and nursing rooms to family-friendly security lanes, this index gave stressed-out parents a guide to the world’s most helpful hubs.

The campaign gained altitude after a slow take-off, securing international coverage from Quartz, Metro, Travel + Leisure, and Business Traveler, plus strong SEO traction for high-value keywords like compact pushchair.

“The positive social response and international reach made all that data gathering worth it. A big win for visibility, SEO and storytelling.”

– Megan Salter, Senior Digital PR Executive.

Scrap Car Comparison – The Seatbelt

Turning recycled seatbelts into fashion statements? That’s exactly what we did with Scrap Car Comparison, Brake, and fashion students from the University of Northampton. Designed to tackle the stigma around seatbelts with younger drivers, the collection featured bold statement pieces, from corsets to crossbody bags, made entirely from reclaimed materials.

Launched just weeks ago, this campaign has already landed on the BBC and embodies Propellernet’s values: creative thinking with purpose, social good, and sustainability.

MoneySuperMarket – Road Reputations Report

Who’s the coolest driver on the road? Who’s most likely to speed? We asked 4,800 motorists across 20 countries and combined the findings with MoneySuperMarket’s internal data to challenge (and confirm) long-held car brand stereotypes.

The result? BMW drivers are still seen as the fastest and most aggressive drivers, but it’s actually Audi drivers who are guilty of the most speeding offences. The Tesla brand proved the most divisive, and Mercedes-Benz earned the ‘coolest’ crown. With multiple news angles and regional variants, this story is still earning coverage across high-authority domains like Motor Biscuit, CarBuzz, and The Mirror.

“Halfway through the data crunch I wondered if the juice was worth the squeeze. But seeing the coverage roll in across international markets shows how layered data can power a really versatile campaign.”

– Stephanie Finch, Senior Digital PR Director.

Remitly – Most Beautiful Streets

Building on our backlink strategy in the DACH region, we turned to eye-tracking technology to find the most picturesque streets across German-speaking Europe. The study analysed which scenic streets from over 50 locations in Germany, Austria and Switzerland garnered the most attention from 500 participants. The study revealed Lederergasse, Augustinergasse and Frankfurt’s Brückenstraße as the crowd favourites.

With 27 pieces of high-authority coverage (average DR 78) across sites like Tagesschau, T-Online, 20 Minuten, and Frankfurter Rundschau, this data-led story helped Remitly drive relevance, rankings and regional awareness.

Press Office Wins

SpaSeekers – The Festival Recovery Package

Following Reading and Leeds festivals, we teamed up with SpaSeekers partner spas to offer free recovery packages, jacuzzi and all. It earned regional buzz with The Hoot Leeds, Yorkshire Press, and Reading Today.

MoneySuperMarket – Hot Weather Tyre Warning

Digital PR pros had their work cut out this summer as UK heatwaves created the perfect conditions for reactive storytelling. For our car insurance client MoneySuperMarket, we tapped into rising temperatures with an expert-led warning about how extreme heat can impact tyre safety and increase the risk of vehicle damage. The timely story landed 17 national coverage hits, including 11 backlinks from The Sun, The Mirror and The Express.

Wheelsaway – Drink Driving By Mistake

When packaging gets confusing, it gets dangerous. Our survey revealed that up to 80% of drivers misidentified alcoholic beverages as soft drinks, resulting in some jaw-dropping real-life stories. Coverage spanned GB News, Motor Biscuit and Birmingham Live.

SpaSeekers – Hailey Bieber’s Face Mask Fail

When Hailey Bieber posted herself eating sushi wearing a face mask, the trend caught fire with many people doing the same. We worked quickly with skincare experts to explain why that might not be the best idea, gaining links from The Mirror and beyond.

Do you need some press office prowess to get your experts heard? Want to get your hands on our team’s creative wizardry for your next brand campaign? Get in touch here.