The Digital PR Podcast #5: New Business with Mark Perkins
Mark Perkins brings over 25 years of industry experience working across some of the UK’s leading PR agencies.
In this episode, we cover the factors that play a part in winning new business -and spoiler alert, it’s not just about having the best ideas; the process of business development; how to interpret a brief; and when it goes right, and very wrong!
It’s a great episode that’s sure to raise a giggle, especially when your dog surprises you mid-pitch from beneath your desk!
In the last episode of Season One, Lou and Steve catch up with our very own Sophie Coley to talk through PR strategy. What is the difference between strategy and tactics, why so many people get it wrong and how to approach it? It’s going to be a great wrap-up to our first season of The Digital PR Podcast.