Here’s a typical day’s agenda, however if you require a more bespoke course, please contact us.
Introduction to Tag Manager
What is GTM and why should it be used?
How does it work?
Tags, Triggers and Variables overview
What is a DataLayer and how does GTM use it?
The Google Tag Manager interface
Google Tag Manager and Google Analytics
General GA & GTM overview
The Google Analytics Setting Variable
How to Create Events in GA:
Introduction
Events & the data layer
Event based firing
Auto-events
Default firing events
How GTM Works with Ecommerce
Debugging & publishing
Contain versions
Debugging and testing
Chrome extensions
Publishing
Useful tools & resources
To discuss our Google Tag Manager Training or Google Analytics Training Course, contact us.
