In a cluttered marketplace our Paid Media team helps brands to Be Found, by precisely targeting the right people, in the right place with the right brand experience. We combine data, technology and expertise to maximise the incremental impact of clients’ media investment across their entire business.
Brands need to invest throughout the customer journey and across multiple platforms, or risk losing customers to competitors. But it’s not about out-spending the competition, we prefer smart placement of media, engaging and useful creative and effective measurement to give our clients the edge.
How do we create and implement effective, integrated, insight-led media campaigns?
Media Planning and Strategy: We combine advanced third-party audience insight tools with your first party data to understand exactly who your customers and prospects are, how and where they spend their time online, and what message and medium will best engage them with your brand across the customer lifecycle. We establish measurement frameworks that guarantee no channels are optimised or analysed in isolation, ensuring that your media investment adds true incrementality and business impact.
Paid Search: As one of the most rapidly evolving channels, embracing and mastering change is essential for paid search success. As a Premier Partner, Google recognises us as one of the top 5% of qualified agencies, leading the way in product adoption and best practice to gain a competitive edge for our clients.
Display: Whether we’re closing the loop with re-targeting, running direct response programmatic prospecting or taking your proposition to a whole new audience with performance branding, our principles of incrementality and audience centric activation remain key.
Google Shopping: For retailers, Google Shopping is arguably the most important part of search marketing but, ironically, advertisers are given little control over their campaigns by Google. We’re not happy with that. So we’ve developed strategies for our clients that take control of their Shopping campaigns. This includes end-to-end management from feed creation, consultancy, campaign setup and product optimisation.
Paid Social: This is the most versatile marketing channel in our toolkit. Social Media is present throughout the customer journey and is an ever-growing part of everyday life. Whether we’re trying to deliver direct sales, drive awareness or promote an event or business location, we use platforms like Facebook, Instagram, Twitter and Pinterest to reach your customers and prospects in the places they spend their time online.
And this is just the tip of the iceberg. Get in touch to find out more about our paid media services – we can also fill you in on our PR, creative, strategy and insight, content and technical SEO offering too.