Media

We help ambitious brands make the greatest possible impact across their entire business with their media budgets.

We’re focused on helping our clients outsmart their competitors, not simply outspend them:

  • We analyse first and third-party data to find existing customers and new prospects, understand how and where they spend time online, and how best to engage and reach them throughout the customer journey, and across multiple channels/platforms.
  • We use this insight to make the most of our technical and creative capabilities and processes to develop, optimise and test campaigns.
  • We put in place integrated measurement frameworks to make sure that no single channel is optimised or measured in isolation and so that we can be certain that media investments drive incremental sales that boost the bottomline.
  • We enter into transparent commercial arrangements matched to ambition, including models that reflect shared risk and reward.

Our media team combines channel specialists, data analysts, tool builders and creative specialists, to deliver an integrated approach to media.

We are one of just 15 Google ‘Pathfinder’ agencies in the UK (out of more than 300 premier partner agencies and 6,000 Google Partners), earning our place based on our technical abilities and overall skill score. We were also one of the UK’s first agency’s to be named as a Facebook partner and we’ve also been selected by Criteo as one of their first ever partners, having been vetted by both for industry excellence and our high skill levels on their platforms.

Our approach that has generated significant commercial success for ambitious brands ranging from travel specialists such as Kuoni to fast-growing retailers, such as SportsShoes, Bravissimo and Pour Moi.

Our media services:

  • Paid Search: We can help you keep ahead of the competition by testing and learning in this rapidly evolving channel. Google has designated us as a Pathfinder agency, one of the top 5% of qualified agencies, based on how we adopt new products and develop best practices to ensure our clients have a competitive edge.
  • Shopping: If you’re an ambitious retailer, you know that getting Shopping implementation right is vital to your media strategy. We have developed processes and tools that help our clients by providing end-to-end management from feed creation, campaign set-up and product optimisation.
  • Remarketing: We can help you ‘close the loop’ by re-targeting throughout the customer journey, and across multiple channels/platforms, to drive strong, incremental gains.
  • Paid Social: Our consultants will make sure that you take advantage of the versatile social channels that play an ever-growing role in people’s everyday lives. Whether the goal is to deliver direct sales, drive awareness, or promote an event or business location, we use platforms such as Facebook, Instagram, Twitter and Pinterest to reach your customers and prospects in the places they spend their time online.
  • Display: We can plan and manage a diverse range of display opportunities, from running direct response programmatic prospecting to taking a brand proposition to a whole new audience using performance branding.
  • Video: We’ll support you in delivering compelling creative throughout the customer journey. Using the right channels, we develop creative messaging and targeting frameworks that appeal to the emotional and rational states that audiences move between while considering and making purchase decisions.

 

Expertise

We combine channel specialists, data analysts, tool builders and creative specialists, to deliver an integrated approach to media.

Impact

We’re focused on helping our clients outsmart their competitors, not simply outspend them.

Accredited

We are one of just 15 Google ‘Pathfinder’ agencies in the UK, earning our place based on our technical abilities and overall skill score.

Media case study

Pour Moi

Revenue increases of over 600% within a year

640%

revenue increase

608%

sales increase

1%

cost of sale increase

Propellernet impressed us from the start with their understanding of our audience and how to reach them, as well as their drive to increase spend efficiencies and their ambition for growing the business together.

Michael Thompson - Owner, Pour Moi

Media team

Nikolina Attwood

Paid Media Consultant

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Lauren Trangmar

Paid Media Consultant

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Jenny Moran

Paid Media Consultant

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Jake Reeves

Paid Media Consultant

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Media Articles