Write for humans. Optimise for search. Elevate your content strategy.
Learn how to create engaging, high-performing content that ranks. Led by Propellernet’s experienced SEO specialists, this practical workshop will give your writers, editors and marketers the skills they need to confidently plan, write and optimise content for today’s search landscape.
Turning expertise into results
Search engines reward brands that consistently deliver valuable, relevant content. With the right training, your team can become the driving force behind sustainable growth and increased online visibility. Our workshops are designed so your team can immediately put new knowledge into practice to drive great results.
What you’ll learn
How people search
Understand short-tail and long-tail search queries and how to create content that meets intent at every stage.
Layout of SERPs
Learn about the structure of search engine results pages (from classic links to Answer Boxes and AI Overviews) and how to optimise your content for top rankings.
Why content matters for SEO
Discover the crucial role of high-quality content in improving your rankings, user experience and brand authority.
What to write about
Utilise keyword research tools and tactics to identify the most high-impact, relevant topics for your target audience.
SEO copywriting techniques
From metadata to formatting, learn how to shape content that’s clear, useful and discoverable.
AI and content creation
What do search engines think of AI-generated content? These guidelines will help you balance efficiency with quality.
Metadata that gets clicks
Understand the importance of meta titles, descriptions, and other metadata in driving visibility and engagement.
Measuring performance
Track your website's success with analytics tools and make data-driven improvements.
Post-training support for your team
As well as sharing the video recording (if relevant) and powerpoint presentation, we can provide a series of checklists and frameworks for your team to easily reference after the training including:
- SEO content writing checklist
- Keyword research worksheet
- Content briefing/planning template
- Content audit checklist
Hosted remotely, or at our office, or at yours
Depending on your needs, a training session will take two to four hours, using content and examples relating to you and your business or agency. This can be delivered remotely, one-to-one or to groups. In-person sessions are also available.
Frequently Asked Questions
Will our team be able to put the training into practice straight away?
Absolutely. The session is designed to be practical and hands-on, with actionable frameworks and examples relevant to your business. Most teams start applying techniques immediately, often updating live content as part of the training.
Is the training suitable for people with no prior SEO experience?
Definitely. We adjust the level of detail and pace depending on your team’s experience, so complete beginners and more advanced marketers will both benefit.
Will you provide feedback on our writers’ content?
We can arrange follow-up feedback on your team’s writing, either as a post-training service or as part of the workshop. This is a popular option for teams keen to improve their content quality over time.
How do you stay up to date with Google algorithm changes and AI search?
Our team is always tracking the latest search developments, including Google algorithm updates, SERP features, and AI advancements. We update our training materials regularly to reflect best practice.
What’s the biggest mistake you see teams make with SEO content?
One common pitfall is focusing too much on keywords or algorithms at the expense of actual user needs. Our training puts humans first, helping you avoid this and create content that genuinely works for both search engines and your audience.
How much does it cost?
Prices will depend on your group size and needs, with remote sessions for small groups starting from £495. For more information, you can complete the form below or email [email protected].