Our Head of Product & SEO, Dave Peiris, joined the Digital Superchats team to explore how AI is transforming the organic search landscape. He unpacks the evolving challenges for SEO professionals – from navigating AI overviews to shifting user behaviours – and highlights the growing importance of brand visibility and upper-funnel measurement. As AI continues to impact how users interact with search, Dave discusses why SEO strategies must adapt and why brand building is now critical for long-term visibility.
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