Driving High ROAS Through a Multi-Touchpoint Programmatic Strategy for Inghams Lapland
Bringing the magic of Lapland to Inghams audiences via a layered programmatic execution
To grow its share in the increasingly competitive Lapland holiday market, Inghams partnered with us to deliver a high-reach awareness campaign ahead of the 2024/25 travel season. Our objective was to build brand recognition, increase early consideration, and ultimately drive bookings during a short but crucial window.
By activating across CTV, Audio and Display via StackAdapt, we exceeded media benchmarks and connected with high-intent UK audiences. Through emotionally resonant creative and a layered, cross-channel strategy, we reinforced Inghams’ unique offering and brought the magic of Lapland to life.
What we did
High-Impact Media Placements
Brand Awareness Focus
Creative & Targeting Optimisation
Programmatic Display, Audio & CTV Activation
The results
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Return on ad spend
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Impressions delivered (+37% above forecast)
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Lower CPM
The challenge
With a short seasonal window and a crowded, competitive landscape, led by brands like Canterbury Travel and the rising visibility of Lapland UK, Inghams needed to increase brand salience and drive early consideration among two key audience groups. The challenge wasn’t just about capturing attention; it was about turning interest into action, all while going up against rivals with bigger budgets and stronger historic brand equity.
Our approach
The impact
The campaign delivered significant uplift across key performance metrics, reinforcing Inghams as a trusted choice for Lapland holidays. The synergy between CTV and Display proved especially powerful, driving a 226% lift in conversion rate among audiences exposed to both – a clear sign that our layered, cross-channel approach helped turn awareness into action.
"The campaign outperformed expectations, delivering impressive numbers in both impressions and clicks, which speaks volumes about the strength of the targeting and execution. What really stood out was the impact CTV had on enhancing our display."
