Driving High ROAS Through Multi-Channel Awareness For Inghams Lapland
Bringing the magic of Lapland to Inghams audiences via a layered programmatic execution
To grow its share in the increasingly competitive Lapland holiday market, Inghams Lapland partnered with us to deliver a high-reach awareness campaign ahead of the 2024/25 travel season. Our goal was to drive brand recognition, increase consideration, and ultimately boost bookings. By activating across CTV, Audio and Display via StackAdapt, we exceeded media benchmarks and successfully reached high-intent audiences in the UK, reinforcing Inghams' unique offering in an emotional, immersive way through layered narrative building.
What we did
High-Impact Placement Strategy
Brand Awareness Campaign
Creative & Targeting Optimisation
Programmatic Display, Audio & CTV Activation
The results
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Return on ad spend
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Impressions delivered (+37% above forecast)
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Lower CPM
The challenge
With a short seasonal window and a crowded competitive landscape led by Canterbury Travel and the increased visibility of Lapland UK, Inghams needed to increase brand salience and drive early consideration among two audience pools. The challenge was not just to capture attention, but to translate interest into bookings, while challenging competitors, irrespective of media investment and established brand equity.
Our approach
The impact
The campaign drove significant uplift across key performance metrics, reinforcing Inghams as a trusted provider of Lapland experiences. The synergy between CTV and Display activity resulted in a 226% lift in conversion rate among exposed audiences.
"The campaign outperformed expectations, delivering impressive numbers in both impressions and clicks, which speaks volumes about the strength of the targeting and execution. What really stood out was the impact CTV had on enhancing our display."
