Boosting Site Traffic with High-Impact Content for SportsShoes.com
How SEO optimisation and strategic content transformed a blog into a high-performing traffic driver
Since 2008, we’ve collaborated with SportsShoes.com to drive strong SEO and paid media results. While we initially recommended leveraging content hubs in 2015, it remained a low-priority focus. However, with the introduction of a dedicated content team, we helped SportsShoes transform their blog into a high-performing traffic driver. By implementing a strategic content plan, training the team in SEO best practices, and providing keyword research, we helped elevate their editorial approach. From a secondary priority to a crucial SEO asset, the SportsShoes.com blog is now a key driver of traffic, engagement, and conversions.
What we did
Content
SEO
The results
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Impressions delivered in 2022 (169.5% YoY increase)
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Clicks from search (121.5% YoY increase)
The challenge
SportsShoes.com already had a strong presence in SEO and paid media, but its content hubs remained an underutilised asset. The brand needed to leverage high-quality content to increase relevant traffic, enhance brand visibility, and boost site and brand authority. However, without a dedicated content strategy, the blog lacked the necessary SEO foundation to maximise its potential.
Our approach
“Propellernet has played a huge role in the SportsShoes success story. We’ve seen huge incremental returns from our paid search – a real achievement. The team’s proactivity and drive are unwavering, which is why we’re still going 11 years strong.”
