Demonstrating upper funnel measurability with Inghams & Sky AdSmart
How highly targeted ads increased Inghams’ customer base in 2024
In the fiercely competitive travel industry, Inghams, a prominent authority in ski, walking and Lapland holidays in the UK, set out to increase sales for their holiday packages. Following an effective ski-season campaign, we wanted to further boost brand awareness throughout 2024. Collaborating with AdSmart from Sky, we sought a strategy to precisely target and convert high-potential customers, ensuring a successful campaign with measurable ROI.
What we did
Audience Targeting
Creative Messaging
The Results
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Uplift Web Visits
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Incremental Uplift Sales
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Return on Investment
The Plan
Our Approach
"We have now done several campaigns with AdSmart, and the results keep getting better and better. The fact that we could match new bookings with those that have been targeted with an ad was extraordinary. We’re excited for future campaigns!”