
Emma
Emma finds the gold between the headlines
After five years immersed in journalism, Digital PR wasn’t originally on the radar – but as soon as she found it, it just made sense. Combining her love of storytelling with a naturally curious mind, she discovered a career that lets her flex both creative and strategic muscles. While completing her Masters in Digital Journalism, she stepped into the world of PR in 2021 and never looked back.
Now part of the Propellernet PR collective, she’s happiest when deep in a campaign – whether it’s unearthing the insight that unlocks the story, or working through a puzzle when things don’t go to plan. She’s got a knack for finding the gold hidden between the headlines, and brings a steady mix of creative energy, calm curiosity and award-winning execution to the team.
Outside of work, she’s usually roaming the Scottish countryside with her dog Harley, planning her next trip, or getting stuck into a cheesy book. She claims no serious party tricks – unless completing ‘Bop It’ everytime and doing the splits counts.