The Digital PR Recap: Q4 2025

Our final quarter of 2025 was a blend of bold ideas, data-driven insight and purposeful storytelling. From caffeine crashes and Wicked spa days to global generosity rankings and marathon-worthy views, we tapped into the stories people were already talking about and helped our clients own the conversation.

As always, our campaigns were rooted in relevance, sparking conversations that matter, landing headlines in top-tier media and delivering long-lasting value. Whether it was a fast-turnaround response to the Autumn Budget or a yearly fitness report packed with fresh insights, the collective effort from our brilliant team made this a standout quarter.

Campaign highlights

MoneySuperMarket – Caffeine and the Risk to Road Safety

As pumpkin spice lattes made their seasonal return, so did our curiosity around caffeine. We dug into the festive drink boom and uncovered the hidden risks behind the wheel. Using research, expert commentary and global caffeine comparisons, we explored how many drivers are unknowingly going over the recommended daily limit and what that means for road safety.

With coverage across major publications including The Mirror, Carsales, and Insurance Business, this evergreen piece has continued to earn global attention.

“When our research revealed how little drivers know about the recommended daily caffeine limit, and how many have experienced caffeine jitters behind the wheel, we knew we had a strong piece of research to go out with.”

– Stephanie Finch, Senior Digital PR Director

PureGym – The UK Fitness Report

Now in its fourth year, PureGym’s annual Fitness Report returned with a bang. Packed with insights into how Brits are approaching health and wellness, from AI-powered workouts and menstrual tracking to Ozempic and diet culture, it landed just in time to help shape New Year goals.

With commentary from industry experts, and partnerships with organisations like Andy’s Man Club and the British Heart Foundation, this robust piece of work continues to earn top-tier lifestyle coverage and drive ongoing press opportunities.

“After a few years of running the report, it’s always a challenge to bring something new to the table in terms of results, but with some big moments shaping the world of fitness in 2025, this was less of an issue. We always focus on the biggest fitness trends when the Report is first released, but we have many more interesting stats to pitch to the press.”

– Tonje Ødegård, Digital PR Director

SportsShoes – The World’s Most Beautiful Marathons

Putting a scenic spin on marathon season, this campaign used eye-tracking technology to determine which routes around the world are the most visually captivating. From London to Patagonia, we showed that beauty really can be both a distraction and an inspiration on long-distance runs.

With coverage in Runner’s World, GQ Italia, Timeout and Elle France, we landed headlines across all five of our key markets.

“This campaign was a solid example of putting some data behind something that journalists have long discussed and giving it a fresh spin to make it current and newsworthy. With over 20 pieces of coverage, on top tier titles in all five of our key markets, this story did exactly that.”

– Chloe Tickner, Digital PR Manager

Remitly – Generous Nations

Building on the success of personality-led campaigns like Friendliest Nations and Funniest Nations, we decided to turn to generosity. Drawing on the Interpersonal Generosity Scale, we ranked countries based not on financial giving, but on kindness, empathy and willingness to help others.

With nearly 80 global media hits and a positive, universal message, this campaign perfectly aligned with Remitly’s mission to celebrate cross-cultural connection.

“Focusing on positivity and desirable characteristics has proved a real winner for us with this client. Remitly is all about highlighting the amazing benefits of immigration and cultural exchange, so this perfectly fitted the brand image while also resonating deeply with its key audience. Securing nearly 80 pieces of coverage (and counting) on a global scale, it was clear it struck a chord with the world’s population too. What more could we ask for?”

– Tonje Ødegård, Digital PR Director

SpaSeekers – The Wicked Spa Day

To mark the release of Wicked: For Good, we created a one-of-a-kind theatre-meets-wellness experience: the first ever Wicked-themed spa day. With Glinda and Elphaba-inspired treatments, green and pink masks, and massages, it became a standout seasonal story.

The campaign landed in London World, Verge Magazine, and more.

“Making use of the real-life assets your brand has available to create stories that put them front and centre is something we’re always looking for – and with SpaSeekers, they’re blessed with a huge range of partner spas and spa experts who can create one-off treatments, experiences and are up for having a bit of fun. The Wicked Spa enabled us to piggyback on the noise around the film, while also shouting about how great a spa day is – whether it includes witches brooms or not!”

– Richard Paul, Creative Director

Press Office Wins

MoneySuperMarket – EV Tax Calculator

Anticipating news from the UK Budget, our team moved fast to launch a timely EV Mileage Tax tool, showing how electric vehicle owners could be impacted. Reacting within 24 hours of the budget leak, we pitched exclusive data to motoring and personal finance media, earning links from Forbes, WhichEV and GB News.

Sharps – Santa’s Secret Storage

Where do parents hide Christmas presents? We turned to Reddit for the answer, analysing the UK’s most popular stashing spots, pairing it with expert advice and created a playful seasonal story that landed across national press including OK!, Mirror, and Manchester Evening News.

Tide – The Price of Going Viral

With more Brits monetising TikTok and other platforms, our campaign with Tide revealed the average earnings from side-hustle content, often just over the HMRC tax threshold. We shared practical advice for creators, spotlighting Tide as a go-to source for finance tips.

SportsShoes – Locking In

Capitalising on the ‘Locking In’ winter wellness trend, we used data from the SportsShoes UK Running Report to highlight injury risks among new or returning runners, backed by tips to help them train safely. Timely and useful content landed on platforms including Marie Claire and The Manual.

Want to see more of what we’ve been up to? Have a browse of our work here. And if you’re ready to take your brand further this year with standout digital PR, we’d love to chat.