Propellernet Wins Four Awards at The Travel Marketing Awards

It was a brilliant night for Propellernet at last week’s Travel Marketing Awards, where we picked up four wins, including two of the biggest titles in the industry.

Best PR Campaign and Best Search Campaign for World’s Softest Snow for Inghams Ski

Our PR team won Best PR Campaign (up to £40k) and Best Search Campaign for World’s Softest Snow, our data-led Digital PR campaign for Inghams Ski. We partnered with a meteorologist to build the Powder Snow Index, ranking over 120 ski resorts across 13 countries by real snow quality rather than reputation or popularity. The campaign landed 93 pieces of coverage and 32 high-quality backlinks, and helped lift ski category visibility by 30% year on year, while also improving rankings for commercial terms like “ski holidays.” It’s a nice echo of last year, when the same two categories went to our Bluest Waters campaign with CV Villas.

Congratulations and thank you to the team for all their hard work bringing the idea to life.

PR Agency of the Year and Marketing Agency of the Year

Beyond individual campaign wins, Propellernet were named both PR Agency of the Year and Marketing Agency of the Year. It’s great for the agency to be recognised as a whole, not just one channel or campaign, and reflects how closely our teams work together. It’s recognition for everything that’s been delivered this year and we couldn’t be prouder.

A great night for the wider DERTOUR UK group

It was also a strong night for our clients across DERTOUR UK. CV Villas took home Best Sustainable Travel, and Inghams picked up Best Social Media, on top of their two wins with us.

Four wins, two agency titles, and a room full of clients we’re proud to work with. If you’d like to talk through how to get great results for your brand, get in touch or explore more of our Insights below.