Our Senior Digital PR Director, Stephanie Finch, joins the Digital Superchats Team and shares an honest look at the current challenges facing digital PR – from journalist redundancies and AI disruption to saturated media angles and shrinking newsroom capacity. But rather than seeing these shifts as roadblocks, Stephanie makes the case for doubling down on disciplined creativity. She shares how brands can still earn standout coverage and powerful SEO results by leaning into their own assets, embracing everyday topics, piggybacking on cultural moments, and reimagining proven formats with fresh methodologies. From pink Chevrolets to grains of sand, this is a masterclass in making digital PR work harder – even when it feels tougher than ever.
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