SportsShoes.com

Smashing revenue growth targets for eleven years

Propellernet has played a huge role in the SportsShoes success story. We’ve seen huge incremental returns from our paid search – a real achievement. The team’s proactivity and drive is unwavering, which is why we’re still going 11 years strong.

Brett Bannister, Managing Director, SportsShoes

The SportsShoes.com account is all about performance. We’ve worked with the brand for over eleven years now, and every year we’re tasked with driving continual growth within a tight cost of sale (CoS).

The challenge

  • Propellernet was set a target of delivering 23% paid media revenue growth while remaining within 10% CoS.

The approach

  • We developed a strong, collaborative relationship with Google to drive growth through beta testing.
  • We improved revenue per transaction by applying new AI and machine learning algorithms, including Smart Shopping.
  • Our UK automation successes enabled us to expand into 12 new territories, delivering an ROI of 10:1 in these regions and 58% more conversions.
  • We tenaciously dug into the account to test and optimise every little detail, from our paid search ad copy to the brand’s shopping feed.

Award Nominated

Results

57%

increase in revenue

8.6%

cost of sale

100%

shopping campaign score from Google