The SportsShoes account is all about performance. We’ve worked with the brand for over eleven years now, and every year we’re tasked with driving continual growth within a tight cost of sale (CoS).
The challenge
- Propellernet was set a target of delivering 23% paid media revenue growth while remaining within 10% CoS.
The approach
- We developed a strong, collaborative relationship with Google to drive growth through beta testing.
- We improved revenue per transaction by applying new AI and machine learning algorithms, including Smart Shopping.
- Our UK automation successes enabled us to expand into 12 new territories, delivering an ROI of 10:1 in these regions and 58% more conversions.
- We tenaciously dug into the account to test and optimise every little detail, from our paid search ad copy to the brand’s shopping feed.
Award Nominated
