When we started working with PureGym, they were already a market-leading brand with excellent visibility. Despite this, we were still able to drive incredible results as a result of our unique, detailed and thorough insight and research process, which fed into all other aspects of our work.
The Challenge
- To improve rankings, drive relevant non-member traffic and new member sign-ups to a brand that was already leading the market
The Approach
- We launched a strategy honing in on ‘non-gym goers’ to appeal to potential new customers
- Extensive keyword research and online behavioural analysis using Search Listening helped us to understand the purchase journey and define audience segments
- Our focussed content and PR campaigns targeted these segments and drove visibility
- We completed a plan of site-wide technical optimisations to maximise visibility for keywords that were influential for non-brand gym sign-ups
