McArthurGlen

Designing a global, strategic approach that increased sales 295%

We needed an agency that could handle our key business demands of driving repeat visits and new customer acquisition within our challenging set up of 24 centres across 8 countries in multiple languages. In taking a proactive test and learn approach, we were able to adopt new approaches, technologies and platforms that put us in front of the right people a the right time, in a way that super charged our digital performance, Propellernet are our growth hackers.

Antonio Silano - Head of Digital and CRM, McArthurGlen

The challenge

  • To design a global, strategic approach to digital marketing that balanced central co-ordination across multiple territories with relevant localised executions.
  •  To drive footfall to McArthurGlen outlets.

Propellernet’s approach

  • We developed a strategy that supported the central marketing team while balancing individual regional needs, working with 4 different creative marketing agencies, across multiple countries, to implement it.
  • Our technical SEO team managed the migration of 21 centre-specific sites to one domain with country and centre-specific folders.
  • We audited and restructured paid search accounts, introducing new technologies and processes across seven markets.
  • We engaged with marketing teams across all territories to support global and local promotions, events and other marketing via SEO, paid search, display and social media.

Award-winning:

European Search Awards Logo

 

Results

295%

increase in sales

21%

increase in footfall

Gold

at the European Search Awards