- To design a global, strategic approach to digital marketing that balanced central co-ordination across multiple territories with relevant localised executions.
- To drive footfall to McArthurGlen outlets.
- We developed a strategy that supported the central marketing team while balancing individual regional needs, working with 4 different creative marketing agencies, across multiple countries, to implement it.
- Our technical SEO team managed the migration of 21 centre-specific sites to one domain with country and centre-specific folders.
- We audited and restructured paid search accounts, introducing new technologies and processes across seven markets.
- We engaged with marketing teams across all territories to support global and local promotions, events and other marketing via SEO, paid search, display and social media.