Designing a global, strategic approach that increased sales 295%

We needed an agency that could handle our key business demands of driving repeat visits and new customer acquisition within our challenging set up of 24 centres across 8 countries in multiple languages. In taking a proactive test and learn approach, we were able to adopt new approaches, technologies and platforms that put us in front of the right people a the right time, in a way that super charged our digital performance, Propellernet are our growth hackers.

Antonio Silano - Head of Digital and CRM, McArthurGlen

The challenge

  • To design a global, strategic approach to digital marketing that balanced central co-ordination across multiple territories with relevant localised executions.
  •  To drive footfall to McArthurGlen outlets.

Propellernet’s approach

  • We developed a strategy that supported the central marketing team while balancing individual regional needs, working with 4 different creative marketing agencies, across multiple countries, to implement it.
  • Our technical SEO team managed the migration of 21 centre-specific sites to one domain with country and centre-specific folders.
  • We audited and restructured paid search accounts, introducing new technologies and processes across seven markets.
  • We engaged with marketing teams across all territories to support global and local promotions, events and other marketing via SEO, paid search, display and social media.


European Search Awards Logo




increase in sales


increase in footfall


at the European Search Awards