The challenge
- Meet Long Tall Sally’s commercial goals of driving 400% ROI and generating 1,500 new customers.
Propellernet’s approach
- Our audience analysis identified a whole segment of tall women who just weren’t aware of the Long Tall Sally offering.
- We planned and executed a creative campaign that incorporated the fashion industry’s first 3D scanned and printed mannequin based on a real customer, an onsite content hub and video assets.
- We planned and implemented supporting PR activity, coordinating the brand’s US agency.
Award-winning:
