Long Tall Sally

Our Drum Search Awards Grand Prix winner with 7:1 ROI

I’m proud of you guys! What a fantastic campaign.

Andrew Shapin - CEO, Long Tall Sally


The challenge

  • Meet Long Tall Sally’s commercial goals of driving 400% ROI and generating 1,500 new customers.

Propellernet’s approach

  • Our audience analysis identified a whole segment of tall women who just weren’t aware of the Long Tall Sally offering.
  • We planned and executed a creative campaign that incorporated the fashion industry’s first 3D scanned and printed mannequin based on a real customer, an onsite content hub and video assets.
  • We planned and implemented supporting PR activity, coordinating the brand’s US agency.

Award-winning:

Results

7:1

ROI

199

Pieces of coverage

258

links