Kuoni

Driving 107% increase in footfall and reducing CPA by 60%

Thank you all for the thinking and effort that has got us into such an incredible year on year position. Our website is the most visible in organic search that it has ever been, and we’ve seen huge incremental returns from our paid search. Both are real achievements. You’re a thoroughly lovely bunch and your support, thinking and speed of response are appreciated.

Mark Fleming, Senior Manager - Digital, Kuoni

The challenge

  • To increase leads for Kuoni’s travel expert team at a lower CPA.

Propellernet’s approach

Our strategy incorporated three streams of activity:

  • A focus on Kuoni’s product portfolio.
  • Constant measurement and analysis of commercial performance, including attribution, which showed a reduction of CPA for in-store appointments and of 26% for inbound calls.
  • A move beyond keyword targeting by developing in-depth understanding of Kuoni’s target audiences, so we could factor in their motivations, behaviours and information goals.

Award-winning:

 

 

 

Results

171%

increase in store appointment bookings

47%

increase in inbound calls

51%

increase in click-through-rate