Kuoni

Driving 107% increase in footfall and reducing CPA by 60%

We helped Kuoni stop treating all online actions as having equal worth and worked closely with the brand to understand the most valuable moments in the user journey. This meant we could deliver messages and experiences that really resonated with Kuoni’s audience, boosting in-store appointments, calls and leads.

Nicola Cosens, Director of Client Partnerships, Propellernet

The challenge

  • To increase leads for Kuoni’s travel expert team at a lower CPA.

Propellernet’s approach

Our strategy incorporated three streams of activity:

  • A focus on Kuoni’s product portfolio.
  • Constant measurement and analysis of commercial performance, including attribution, which showed a reduction of CPA for in-store appointments and of 26% for inbound calls.
  • A move beyond keyword targeting by developing in-depth understanding of Kuoni’s target audiences, so we could factor in their motivations, behaviours and information goals.

Award-winning:

 

 

 

Results

171%

increase in store appointment bookings

47%

increase in inbound calls

51%

increase in click-through-rate