The Challenge
- To increase search visibility and bookings when holidaymakers search by destination.
Propellernet’s Approach
- Propellernet conducted an ambitious data visualisation link building campaign, Music Mapped.
- This destination-based, interactive asset lives onsite and is based on the lyrical analysis of over 200,000 songs – it’s the largest collection of song and geographic data publicly available.
- The data gave us a huge variety of PR angles to pitch to media sites around the world and the ability to generate a huge number of links (151 pieces of coverage) via one content and PR campaign.
Award-winning:
