The Challenge
- Increase sales and revenue, while reducing net cost of sale.
Propellernet’s Approach
- Propellernet completely restructured Bravissimo’s paid search and shopping accounts in line with audience insights.
- We assessed where organic search should drive traffic so media budget could be reinvested in more lucrative opportunities and ongoing testing.
- New automations and management processes were introduced to drive stronger conversion rates, with an improvement of 15%.
