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Bravissimo

Uplifting paid search and shopping results by 30% YoY

Our insight revealed two new audience types. By reaching them in distinct ways, we were able to drive significant new customer growth for Bravissimo.

Jim Kirby - Commercial Planning Director, Propellernet

The Challenge

  • Increase sales and revenue, while reducing net cost of sale.

Propellernet’s Approach

  • Propellernet completely restructured Bravissimo’s paid search and shopping accounts in line with audience insights.
  • We assessed where organic search should drive traffic so media budget could be reinvested in more lucrative opportunities and ongoing testing.
  • New automations and management processes were introduced to drive stronger conversion rates, with an improvement of 15%.

Results

30%

non-brand revenue increase

24%

sales increase

21%

cost of sale reduction