Propellernet appointed by Superdry as retained Digital PR agency

Georgie Monaghan

August 3, 2021

We are delighted to announce that Propellernet has been appointed by global fashion brand Superdry as their retained Digital PR agency following on from a competitive pitch earlier this year.

Superdry is a brand that very much resonates with us as a business. They are on an ambitious path to become the most sustainable listed global fashion brand by 2030 and as our MD, Sam says “We are increasingly working with brands that share our ambition to grow business sustainably and Superdry are 100% on this path in an industry that is looking for leadership on net zero.”

Propellernet is tasked with executing creative campaigns that support Superdry’s brand messaging, whilst building high-quality links that will accelerate digital growth across multiple markets.

“Propellernet understood our mission, and its intricacies from our first conversation,” said Faye Watt, Superdry PLC SEO Manager. “Their ability to take all that encompasses our brand and bring it to life in targeted Digital PR campaigns that they can measure using a suite of innovative tools sets them apart from the competition. With this, they bring stacks of energy and passion to their approach and, as a team, we very much look forward to working with them moving forwards.”

To celebrate the new partnership, Propellernet has planted 1,000 trees in our reforestation projects in Madagascar and Mozambique.

As Sam concludes, “We’re excited to partner with Superdry to help them achieve their SEO growth targets whilst leaving a positive environmental legacy”.

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