Earning the link in Italian media
Italian media doesn’t pretend to be neutral, and knowing each outlet’s political lean is half the battle for digital PR success in this market.
Our expertise here
We deliver this market through trusted freelance partners we’ve worked with consistently for years, bringing native-level knowledge and expertise of the Italian media landscape.
What makes this market different
Italy’s media is defined by the enduring dominance of national daily print titles, alongside a growing digital audience. The press here is also highly politicised, with publications and journalists openly aligned to explicit political and ideological positions rather than claiming neutrality. Breaking through requires a strict, relationship-driven approach that respects those dynamics rather than ignores them. There’s also a natural scepticism towards link-building in Italian media, so campaigns need a strong editorial incentive to earn both coverage and a link.
The results
We’ve secured consistent coverage in Corriere della Sera, la Repubblica and Il Sole 24 Ore.
