Digital PR in Spain & LATAM – Spain, Spanish-speaking LATAM

We deliver results for this region through trusted freelance partners we’ve worked with consistently for years, bringing native-level knowledge and expertise across both Spain and LATAM’s Spanish-speaking markets.

Both Spain and LATAM are defined by deep regionalism, though it shows up differently in each: within Spain itself, and across LATAM, which is too often treated as one homogenous region rather than a collection of individual countries, each with their own politics, history and character.

In Spain specifically, media consumption is heavily decentralised, with national outlets competing against powerful regional titles. This means localised coverage isn’t optional, it’s vital. What’s more, linguistic diversity across Spain’s regions means pitches need to reflect regional culture, not just the Spanish language broadly. And because Spanish publishers lean on advertising and programmatic revenue models, they favour visually compelling, emotionally resonant, traffic-driving content over dense analytical reporting. Data-led stories, interactive infographics and consumer-lifestyle angles consistently perform best.

Across LATAM, social media (and increasingly LinkedIn) has overtaken traditional email pitching as the way to build relationships with journalists and creators, who expect authentic, personal interaction alongside tailored, localised data rather than a generic press release. LATAM outlets also tend to be broader and more generalist than regional or niche-sector titles, and the journalist pool is small relative to the region’s geographical size, meaning relationships matter even more.