Trust-led DPR for Scandinavia
Norway, Sweden and Denmark are famously sceptical of anything that smells like a PR story. So what does it actually take to cut through?
Our expertise here
Our in-house team brings native knowledge and hands-on experience across all three Scandinavian markets, built specifically to work with (not against) the region’s healthy scepticism of PR-driven stories.
What makes this market different
Scandinavian journalists scrutinise data sources and the relevance between a brand and its campaign more than most markets, and we know how to build stories that hold up to that level of checking. It’s also a small media market with a correspondingly small pool of journalists, so part of our job is managing expectations around the realistic volume of coverage a campaign can achieve here. Our motto is always quality over quantity.
The results
We’ve secured linked coverage in Finansavisen and Dagsavisen in Norway, Ekstra Bladet in Denmark, and Dagens Nyheter in Sweden.
