Propellernet Launches Ebb – The Tool to Track Brand Visibility in AI Search

Every brand we work with is asking some version of the same question right now: when someone asks an AI platform for a recommendation, are we the answer? And if not, who is, and why?

It’s a fair question, and one the industry hasn’t fully worked out how to answer yet. A number of tools have emerged over the past year promising to measure “AI visibility,” but many of them are opaque about how they arrive at their numbers, or track metrics that sound more solid than they actually are.

We’ve got more than two decades of history in SEO, and a track record of building tools rather than waiting for the market to catch up. CoverageBook started here in 2014 before spinning out into a business used by PR teams worldwide, and Answer The Public followed shortly after. So when the existing options for tracking AI visibility didn’t hold up, our response was the same as always: build one that does.

That tool is Ebb, built inside Propellernet Labs.

What Ebb Tracks

Ebb tracks whether AI platforms, including ChatGPT, Gemini and Perplexity, are mentioning and recommending a brand, how that compares to named competitors, and which underlying search queries are driving those results. It breaks results down by fan-out query, audience persona and topic, and converts the findings into a Reciprocal Rank Fusion (RRF) score, designed to give a more stable signal than a raw citation count, which can vary simply because AI-generated answers reword themselves each time they run.

Clients can track up to 350 prompts across three LLMs, with an Enterprise tier for higher volumes, and the data feeds directly into existing client reporting.

Why It Sits Inside the Agency

Visibility data on its own isn’t much use. AI platforms don’t just decide whether to mention a brand, they decide what’s said, and that isn’t always accurate. Understanding the gap between the two is what determines what a brand does next, which is why Ebb sits inside the agency rather than existing as a standalone dashboard.

We’re opening a public waitlist for Ebb now, ahead of a wider rollout later this year. If you’d like to see how AI is representing your brand, get in touch or explore more of our Insights.