Driving Brand Awareness with Addressable TV for Inghams
Boosting consideration among affluent audiences in London with one campaign addressable from Sky
To grow brand awareness and drive consideration among affluent holiday enthusiasts aged 45+, Inghams leveraged Sky’s One Campaign Addressable. By combining Experian Mosaic profiling with hyper-targeted regional media buying, the campaign showcased Inghams’ premium ski experiences directly to high-value households. Independent brand uplift research validated the impact, showing significant gains in awareness, consideration, and brand perception.
What we did
Audience Profiling & Segmentation
Regional Targeting via BARB TV Regions
Addressable TV Activation
Brand Uplift Study
The results
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Increase in spontaneous brand awareness of Inghams
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Increase in spontaneous consideration of Inghams
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Increase in agreement that Inghams is 'a brand that provides good value for money’
The challenge
Inghams wanted to increase brand awareness and appeal to affluent consumers in London’s crowded travel market. The challenge was reaching the right high-net-worth audience segments efficiently while ensuring measurable brand uplift.
Our approach
The impact
The campaign clearly resonated with its target audience. With uplift across brand metrics and demonstrable ROI, this case proves the power of precision-targeted addressable TV for premium travel brands.
