The Digital PR Recap: Q2 2025

As we wrap up another quarter, we’re spotlighting the smart, creative and conscious PR work that’s helped our clients reach audiences across the globe. Q2 saw us mapping driving speeds, revealing the world’s top hiking cities, analysing the effect Sabrina Carpenter’s music has on driver concentration, and identifying the cheapest countries to study abroad. From travel to education, music to motoring, our data-led stories resonated far and wide.

Alongside these standout campaigns, our press office was just as lively. We warned festival-goers about wellies, debunked viral ‘salt water tanning’ hacks, and crunched the numbers on iOS scam call blockers, turning quick insights into meaningful media moments.

Campaign Highlights

MoneySuperMarket – Global Speed Gaps

Inspired by MoneySuperMarket’s own data revealing excessive speeding as a top UK driving offence, we set out to find which countries (and UK regions) are the fastest and slowest behind the wheel. Using Google Routes’ API, Tim Vowden built an enormous dataset, calculating real-world driving speeds on urban and long-distance routes in every country.

The results? American drivers lead for speed, while New Zealanders cruise at a more leisurely pace. In the UK, drivers in Scotland and Yorkshire average just 15mph in urban areas.

With over 40 pieces of coverage and 30 backlinks so far, the campaign has resonated across auto, lifestyle and regional press.

“Driving speed is a hugely relevant topic for car insurance experts like MoneySuperMarket. It’s been brilliant to combine their own data insights with our research to deliver something media-ready and meaningful.”
– Charlotte Brown, PR Manager

Autotrader – Music Concentration Study II

Building on last year’s success, we updated our music and driving concentration study with a 2025 playlist twist, focusing on trending and breakout artists. From Doechii to Sabrina Carpenter, we explored who helps us stay sharp behind the wheel.

With 19 new linking domains and coverage on XXL Mag and Autovise, the sequel struck the right note.

“Tapping into artists’ nationalities helped us widen our pitch list and secure standout coverage in fresh territories.”
– Stephanie Finch, Senior Digital PR Director

Remitly – Education Expenses Index

Studying abroad is a lifelong dream for many, but how much does it really cost? For Remitly, we analysed global tuition fees and living expenses to identify where students get the most value and where studying might break the bank, which sparked interest across international media.

“This was a story with truly global relevance. The regional insights and affordability angles made it pitchable across multiple markets.”
– Megan Salter, Senior Digital PR Executive

Pour Moi – Most Romantic Destinations

For lingerie brand Pour Moi, we explored how the prospect of a romantic break away can often prompt new underwear purchases. With this in mind, we set out to find the most romantic places in the world, creating a global index that looks at everything from social media hashtags to ‘romantic’ place reviews, revealing some unexpectedly charming hotspots.

The story earned coverage from Time Out, Narcity, Secret London and more, with nearly one-third of links coming from new domains – a strong brand visibility win.

SportsShoes.com – Hiking Cities Index

As the hiking boom meets city breaks, we saw an opportunity to bring both worlds together. For SportsShoes.com, we ranked the best urban destinations for hikers by analysing the number, quality and diversity of trails in a variety of cities.

Rio, San Francisco and Mexico City topped the list, and the story went global, landing features in Travel + Leisure, Timeout, Islands and more. With 30 pieces of coverage and a 70% rate of new linking domains, this was a digital PR hike worth taking.

“What I love about this kind of story is all the angles you have at your fingertips. It’s a gift for international pitching.”
– Louise Parker, Head of PR

Press Office Wins

MoneySuperMarket – Wales Sat Nav Warning

This one began with a Monday morning anecdote from Megan, who shared that Google Maps hadn’t accounted for Wales’ new 20mph speed limits during her weekend trip… and thus a great case study and warning for drivers was born for MoneySuperMarket.

With a clear public service angle and national relevance, the story struck a chord, earning 16 pieces of coverage, 50+ brand mentions and 7 quality links.

Kuoni – Trending Honeymoons

Just in time for peak wedding season, we used Kuoni’s in-house travel expertise and search data to reveal 2025’s trending honeymoon destinations. With Seychelles, Mauritius and Italy topping the list, the story landed in Nine Australia, The South African and leading travel trade publications.

Arena Flowers – Precious Petals

Backed by expert advice, we shared practical tips on how to preserve sentimental blooms just as Valentine’s Day and the UK wedding season kicked in. The result? Beautifully timed coverage in Manchester Evening News, Woman’s World and Scoop, plus links straight to Arena’s Valentine’s category page.

Compare and Recycle – Glastonbury Reactive

Festival season opened with a bang… and a broken phone or two. Our survey revealed that Glastonbury revellers were set to rack up a staggering £22 million in phone damages. This stat-packed story made headlines in City AM, Yahoo Finance and Somerset Live, with 10 pieces of coverage overall.

SportsShoes.com – Wellie Warning

Wellies might look the part, but they’re far from ideal for dancing through a field. With expert advice from SportsShoes.com, we made a case for ditching them in favour of hiking boots, leading to a fab follow link from Indy100 to the hiking shoes category page.

SpaSeekers – Salt Water Tanning

We saw that creators on TikTok were sharing a ‘hack’ where spraying yourself with salt water could speed up the tanning process and replicate time spent at the beach. After discussing this with the expert team at SpaSeekers, it turns out this can actually result in burning, irritations and cancel out the protection of SPF. We pitched their advice just as summer hit, and media across the globe picked it up, from Elle to Vanity Fair and Her.

Compare and Recycle – iOS 26 Scam Call Stats

With Apple’s new iOS 26 ‘Call Screening’ feature announced, we quickly calculated just how many scam calls it could block in the UK – an estimated 1.1 billion per year. We paired this with expert comment and secured 11 pieces of coverage, including a link in Tech Radar.

Inghams – Coolcation Destinations

With search interest for ‘coolcations’ up 624% year-on-year, we analysed travel data to pinpoint emerging escapes with less intense temperatures. Akureyri in Iceland led the way, and the story achieved 14 pieces of global coverage including Daily Express, 20 Min and Daily Record – with more still pitching.

Looking Ahead

From plotting the pace of global drivers to digging into salt water skincare myths, this quarter showcased the power of well-timed insight, smart data and creative execution. Our campaigns made headlines across borders, and our press office work kept brands culturally connected and quick to respond. We’re proud of the impact these stories have had, and even prouder of the brilliant minds behind them.

Do you need some press office prowess to get your experts heard? Want to get your hands on our team’s creative wizardry for your next brand campaign? Get in touch here.