Welcome to the PR team you wish you’d met years ago – measurable, digital and with an eye on the future. We are a team of creative, reputation, brand and digital natives who thrive on answering our client’s challenges with award-winning work. We believe in being curious above all else, because that’s where the greatest PR ideas take flight. If you stop reading after this paragraph, know this: we will help your brand be found.
Cue PR capability checklist: Yes we build brands, we harness influence, we deliver great ideas that inspire and motivate. Any PR agency should be able to tell you that, but getting under the skin of a consumer (also known as a human), truly understanding what they want, why and when is our secret sauce. It feels, to those of us who’ve been in PR for a while, like a new age in relating a brand to the public.
While many agencies talk ‘data’, we actually know what to do with it. Thanks to that little portal called Google, we have a ‘real time’ window into the mind of customers, that no research report or focus group can hope to match. When people tell a search box things that that they’d never tell their closest friends they’re creating a veritable goldmine of insight. And unlike most PR agencies, we have the boffins that know how to unlock this seam of data. Between them and our team of PR specialists we turn this information into both relevant and recommendable content thathas our journalist friends falling over themselves to cover it and motivates your audience to like, share and, last but not least, actually buy.
Hang on, did someone say the word ‘buy’ in the PR bit of the website?! Surely that’s a typo? Happily, it’s not. We love hard metrics and thanks to our global tools like coveragebook and answertheclient, we know the exact impact our work has above and beyond the softer metrics like coverage, links and reach. We know the impact of our work on visibility in that business-critical search engine results page, and what that means for your revenue. That hard-worn adage that PR is hard to measure is so last year.
In order to do this every single member of the team is creative; it’s our most vital survival tactic. We are creative with everything from data to concepts and media sell-ins to ensure all of our work is original, thought provoking and inspiring all of the time. If we’re humdrum we won’t win over the person on the street and most importantly, our client’s bottom line.
In short, we get it. We know how to create PR ideas that work. Ideas that earn their way to the top of journalists’ to do lists, to the top of search engine results pages, of social feeds and most importantly, to the top of your customer’s mind.
If PR should do one thing and one thing only, it’s to help your brand be found.