Our Head of Paid Media, Travis Eyles, and Director of Strategy, Jim Kirby, shared how an award-winning Meta campaign helped Pour Moi achieve 180% year-on-year revenue growth without increasing budget or compromising ROAS.
The webinar focused on why search-led strategies can hit a ceiling, and how shifting investment into creative-led paid social can unlock incremental demand. It covered the role of video and influencer creative, how to rebalance budget between Google and Meta, and how to make better decisions in a fragmented attribution landscape.
