Our Head of Paid Media, Travis Eyles, joins the Digital Superchats Team to break down a cluttered digital landscape into a clear, human-first approach. He explains how focusing on three core pillars – audience, message and journey – can help brands simplify their strategy and drive smarter results. From understanding whether someone is ready to buy or just passively browsing, to briefing creative teams with intent, to making sure your owned media (like your website and email) is actually doing its job, this session is about cutting through the noise and focusing on what matters.
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