The 360° Travel Search Experience

The 360° Travel Search Experience shows how fragmented travel discovery has become and why brands can’t rely on Google alone to stay visible. By running the same journeys across search engines, AI assistants, TikTok and a human travel agent, this report exposes how different platforms surface different destinations, omit key brands and shape different decision-making paths. If you want a clear view of how real travellers actually search in 2025 – and what that means for your visibility, content strategy and commercial performance – read the full report below.