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SportsShoes.com

Champion performance for nine years

What started out in 1985 as a single high street shop with a mail order business, is now an IRX top 250 and ‘Sunday Times Fast Track’ company. In 2015 the London Stock Exchange Group placed the company in its database of ‘1000 Companies to Inspire Britain’. With a slick ecommerce operation now turning over in excess of £40m, we’ve been a big part of that success story.

The challenge

Customers in the know don’t buy their kit on the high street. The best deals for the best brands live online. It’s a highly competitive market and we help SportsShoes.com be found by any means necessary. The brand needs to be visible for over 370,000 keywords, so they give us free rein – technical SEO, paid media, PR, content planning and creative campaigns.

Our approach

Technical SEO

Think of a brand’s digital performance as a training plan. Before you come out of the blocks in a 100m or go for a marathon personal best, you have to build up from the core. We believe that technical fitness is the first step to a brand’s success in being found. We’ve helped SportsShoes.com get top marks for a number of crucial technical foundations – from navigation restructuring, mobile optimisation, blog integration, tagging, content fixes, site migration and the all important transition form HTTP to HTTPS. They all matter and we’ve helped them get the gain, without the pain.

Paid Media

An increase in targeted paid media spend has seen an exponential return on estimate. The market is so competitive and ever changing that we have to be fleet enough of foot to make over 6,000 bid management changes on keywords, every day. Our dynamic approach, through feed and management technology, enables this. We also extend this approach to Google Shopping.

PR

This bedrock technical SEO and paid media approach is complimented by an equally agile PR capability. Our press office is quick to identify and jump on stories in the news. We also often create stories, with features that list the best running and fitness kits, and use SportsShoes.com expertise and product range so that the brand can be found in precisely the media that its customers are reading. The journalists we talk to are passionate advocates of the running and fitness world, so we make them a part of the story and get them to road test the product.

Integrated Campaigns

We’re passionate about our sport here, so the team that work on the account can be found working out in the kit we’re trying to sell. If we weren’t runners ourselves, we might not have found the successful integrated campaign angles, like the industry recognised SportsShoes.com Trail Running hub and ‘Muddy Trainers/Clear Mind philosophy’.

Like all our client teams, our discipline specialists integrate around SportsShoes.com’s ongoing strategy, as well as campaigns, to make sure they’re at the front of the pack in search engine rankings, as well as the top of the podium in their customer’s minds.

Over the years I’ve come to see Propellernet as a genuine partner in growing the SportsShoes.com success storyBrett Bannister, Managing Director

The results

SportsShoes.com’s ambition to expand across the European market has seen us step up to the mark and get them found in 7 European countries.

In addition: 

“Propellernet’s strength lays in having the best people in tech, paid, PR and content all under one roof, with all of their strengths working enthusiastically together, I know I’m getting the best out of our marketing spend.” Brett Bannister, Managing Director