Strategy & Insights Team

Actionable answers. Audience-first thinking. How our strategists unlock meaningful growth.

Our Strategy & Insights team turns research and analysis into trusted action. We dig deep into your audience, market, goals and brand, translating insight into precise, opportunity-rich strategies. For ambitious brands, here’s exactly what our strategy experts do to set you up for smart, joined-up growth.

Audience Research & Profiling

Analyse your customer data and market research to define, segment, and deepen your understanding of who matters.

Build actionable personas and customer journeys grounded in real search, behaviour, and needs.

Search Listening: Use tools (including our own AnswerThePublic) to identify explicit audience questions, keyword intent and fast-changing trends.

Opportunity Mapping

Spot untapped opportunities: new products, topics, and emerging channels.

Market, Competitor & Landscape Analysis

Benchmark your brand against competitors using share-of-search, content/creative performance and category trends.

Highlight threats, gaps, and tactical chances for rapid progress.

Commercial & Channel Strategy

Join up all digital and media channels with neutral, objective planning to hit your commercial goals.

Build cross-channel strategies, resource plans, and roadmaps that unite SEO, content, PR, paid media, and beyond.

Content & Campaign Strategy

Pinpoint high-impact topics and surfaces for content, PR, and campaign investment.

Develop creative forecasts, editorial calendars, and tactical plans with clear measurement.

Integration & Planning Workshops

Facilitate practical idea and strategy sessions with stakeholders to get buy-in and clarity.

Translate research into aligned, prioritised action across your teams.

Forecasting & Performance Modelling

Size up growth potential for new channels, products, or sectors.

Use data to set realistic targets and ensure reliable ROI planning.

Performance Reviews & Tactical Optimisation

Analyse what’s working (or not) and pivot strategies with regular performance check-ins.

Create reports that tie insight to recommendations, not just stats.

Collaboration & Integration

Work every day with all teams – SEO, Content, PR, Paid Media, and Analytics – to keep insight at the heart of every decision.

Sync with your in-house teams and agency partners for joined-up planning, not silos.

A collective of market analysts, planners, audience specialists, and search pioneers – curious, commercial thinkers with a passion for practical impact.