Our heritage as an agency is in SEO and paid media services. But in our 20+ years, the search landscape has evolved – and so has our expertise. Today, we support a range of brilliant clients in showing up wherever their audience is searching. We optimise for visibility in traditional search, Google’s AI overviews, AI-powered search tools (including ChatGPT, Gemini and Perplexity), local map-packs, app stores and beyond. If you want support with any (or all!) of these needs, let’s talk.
SEO
While consumers are increasingly turning to AI-powered search platforms, Google remains the dominant search engine in most Western markets and a vital channel for most businesses in 2025.
It’s still where the majority of people turn for research, comparisons and major purchase decisions – and that’s why effective SEO, rooted in technical excellence, strategic content and digital PR, remains essential. Our approach focuses not just on visibility or rankings, but on aligning with your business’s broader goals to drive meaningful growth and measurable results.
GEO & AI Search Strategy
We know that an increasing number of consumers – especially younger audiences and those in urban areas – are turning to AI assistants and generative search experiences to find information and make purchase decisions. Equally, Google is increasingly showing AI Overviews within its search platform and will, at some point, roll out AI mode.
As this landscape evolves, strong ‘traditional’ SEO remains foundational, since most AI tools rely on real-time web searches when their built-in knowledge is insufficient for a specific query. However, competing effectively in GEO and AI-driven environments demands more: technical know-how around JavaScript rendering, advanced schema markup, accessibility, prompt-oriented content and digital PR that strengthens brand awareness. We’re deeply invested in this space, leveraging both proven SEO principles and specialised tactics to help your brand remain discoverable and trusted in emerging AI search channels.
Local Search Optimisation
Local search visibility is essential for businesses that rely on attracting nearby customers, especially when consumers are searching for services or venues in their area. Our team has extensive experience helping brands like PureGym achieve prominent placement in Google’s local map pack.
We understand how critical factors such as accurate local citations, a well-managed and responsive Google Business Profile and up-to-date business information are for driving foot traffic and enquiries. By optimising these elements and deploying proven local SEO tactics, we ensure your business is easily found by the people who matter most in your local community.
App Store Optimisation
App store visibility is crucial for any business with a mobile app, given the sheer volume of competition in the marketplace, and while standing out in the app stores is tough, our team knows what works. We bring real experience in App Store Optimisation (ASO), making sure your app listing is easy to find, appealing to users and set up for success as the app store algorithms change. From fine-tuning your app’s info and visuals to encouraging positive reviews and keeping your updates on track, we focus on what matters so your app keeps getting found and downloaded, both now and in the long run.
The expertise behind our optimisation services
Technical
Our tech team ensures websites are fast, crawlable and structurally sound, fixing technical barriers for search engines, LLMs and other online spaces.
More on our Tech teamContent
Our content team creates and optimises on-site content that meets audience needs and search intent, strengthening topical relevance and authority.
More on our Content teamPR
Our PRs build high-quality links and brand visibility through creative, newsworthy campaigns, enhancing domain authority to support organic growth.
More on our PR teamStrategy
Our strategists define the roadmap for sustainable search success, aligning technical, content and PR efforts with audience insights and business goals.
More on our Strategy team