A hands-on workshop on using AI effectively at work
Designed for marketers, strategists and senior leadership teams, this training shows how generative AI works and how to apply it to everyday tasks - from writing and brainstorming to collaboration and problem-solving. Through guided exercises, your team builds confidence using AI day-to-day and leaves with the skills to keep applying it in their work
AI training for your team
This is a 2–3 hour interactive training session, delivered either in person or remotely for up to 12 participants. It’s designed to give marketing, strategy & senior leadership teams a practical, accessible introduction to generative AI, with a strong focus on hands-on learning.
What you’ll learn
This workshop goes beyond theory. It’s a hands-on, practical session…
Intro to generative AI
Learn how large language models like ChatGPT work, how they’re trained, fine-tuned, and why they sometimes make things up. Most importantly, you’ll learn how to use AI as a practical tool – something that’s powerful, but not perfect.
Exploring ChatGPT
Through live demos, you'll learn how to get more out of ChatGPT – clearer writing, stronger reasoning, smarter answers – and how to build your own custom GPT without needing any tech skills.
Everyday use cases
See how AI can handle everyday work – writing, summarising, comparing content, even helping out in spreadsheets. You’ll try hands-on exercises to find simple, high-impact ways to use it in your own role.
Build your own GPT
Learn how to build your own custom GPTs (no coding needed) so you can create tools that think and work the way you do. You’ll leave with one you’ve built yourself, ready to use and improve.
How to write great prompts
Discover the difference between good prompts and bad prompts, and learn how to get engaging, interesting and useful outputs from AI.
Advanced techniques
Discover advanced techniques like meta-prompting, using adversarial personas to challenge your work, and learn how to turn AI into a collaborative partner through guided questioning.
Post-training support for your team
We don’t just deliver the session and disappear. Your team will leave with a clear path to continue their AI journey. Our light touch support is designed to help teams embed what they’ve learned and continue experimenting with confidence.
Post-training support includes:
Key takeaways deck:
A concise recap of the session’s core concepts for your team to refer back to.
Email Support (30 days):
We’re available for follow-up questions and guidance as your team puts AI into practice.
Follow-up Clinic (optional add-on):
A 60-minute check-in session 2–4 weeks later to troubleshoot challenges, share progress and deepen skills.
Hosted remotely, or at our office, or at yours
Training sessions run for two to three hours and use examples tailored to your sector. They can be delivered in person – at your offices or at ours in Brighton – or remotely, depending on what works best for your team.
Propellernet's AI workshop gave us a clear, practical overview of how AI works and, importantly, where we can use it to make a real difference. I’d highly recommend it to any business that's serious about getting their team to make the most of AI.
Frequently Asked Questions
Will our team be able to put the training into practice straight away?
Absolutely. The session is designed to be practical and hands-on, with actionable frameworks and examples relevant to your business. Most teams start applying techniques immediately, often updating live content as part of the training.
Who is this training for?
This session is ideal for teams who are curious about AI but unsure where to start. No technical background is required, it’s designed for marketers, strategists, account teams, product leads and more.
Do I need any prior knowledge of AI or ChatGPT?
No. We’ll cover the essentials in simple, clear language. Whether you’re totally new to AI or have dabbled with ChatGPT, you’ll find the session practical and accessible.
How many people can attend?
Up to 12 participants per session. This keeps the group small enough for everyone to get involved and receive individual support during the build session.
What will we leave with?
Your team will leave with a practical understanding of how generative AI works, confidence using tools like ChatGPT for everyday tasks, and a clear set of takeaways to keep applying what you’ve learned. You’ll also have access to post-training email support, and the option of a follow-up clinic to go deeper.
Can the session be tailored to our sector or team?
Definitely. We’ll work with you to understand your team’s goals and shape the examples and exercises to make them as relevant and useful as possible.
Can the training be delivered remotely?
Yes. We run sessions both in person and via Zoom (or your platform of choice). The content and interactivity are the same either way.
Do we need a paid-for ChatGPT account for this session?
We recommend that each participant has access to a paid ChatGPT Plus account (currently around £20/month) so they can use GPT-5 and the GPT Builder during the session. If that’s not possible, we can adapt parts of the training — just let us know in advance so we can make sure everyone gets the most out of it.
How much does it cost?
Prices for training of 12 people start from £4,500.