Propellernet Wins Best Digital PR Campaign at the PRmoment Awards!

We’re thrilled to share that our World’s Bluest Waters campaign with CV Villas has won Best Digital PR Campaign of the Year at the PRmoment Awards. Up against some of the industry’s biggest network agencies, this win was especially meaningful for us.

The campaign began with a simple insight: travellers are drawn to turquoise seas and postcard-worthy beaches. But instead of relying on opinion or aesthetics alone, we turned to scientific colour theory to identify the world’s bluest beaches. By analysing image data and mapping results against travel trends, we created a story that was both newsworthy and SEO-friendly.

The result? A digital PR campaign that not only earned widespread media coverage, but significantly boosted CV Villas’ visibility for Greece-related searches, delivering tangible improvements in rankings and engagement.

Huge credit goes to Maddie Davies and Raquel Pinto from our PR team and to the brilliant team at CV Villas, whose vision and execution brought the idea to life.

We’re proud that the judges recognised the campaign as “a genuinely creative and highly effective campaign with undeniable results in search.”

Want to dive deeper into how we did it? Check out the campaign here.