Propellernet Named Digital PR Partner for Tide

Following a competitive pitch, we’re happy to share that we’ve been appointed as business banking provider Tide’s digital PR partner.  

Tide is one of the UK’s fastest growing business management platforms, supporting entrepreneurs and SMEs with everything from banking to company formation, accounting and credit services. As their digital PR partner, our mission is clear: to amplify Tide’s brand through strategic campaigns that make waves in the media and drive meaningful results in search.

Driving visibility where it matters

With digital PR playing a critical role in enhancing search visibility – both on traditional search engines and within emerging AI tools – we’ll be combining a tactical press office with creatively led campaigns that build long-term authority for Tide.

Sam Zindel, MD of Propellernet, comments:

“We’re incredibly proud to be chosen as Tide’s digital PR partner, and excited to collaborate on innovative work together that matches their ambitions for growth. With digital PR being such a key driver of search visibility, both on Google and LLMs, our focus is to deliver campaigns that not only generate headlines but also build long-term authority, ensuring Tide remains front of mind for the UK’s business community.”

A shared vision for growth

For Tide, choosing the right partner meant finding a team that understood both their members and the fast-moving digital landscape.

Lloyd Purnell, PR and Communications Lead at Tide, says:

“Propellernet brings the right mix of creativity and strategic thinking we need to help Tide scale its online visibility. In a very quickly changing industry, they were able to show a real understanding of our members alongside what moves the needle when it comes to search results. We’re excited to work together on campaigns that build Tide’s online authority and resonate with entrepreneurs and small businesses.”

What’s next?

Our partnership with Tide is already underway, with digital PR activity in motion to support their ambitious growth plans. We’ll be focusing on building online authority, driving search visibility, and delivering work that connects with entrepreneurs and small businesses across the UK. We’re looking forward to sharing more soon.