Digital PR is all about earning attention that counts. As one of the first SEO agencies to bring in experienced PR professionals back in 2009, we’ve been building authentic, high-quality links through credible coverage since day one. Our team connects your brand with the right audiences through stories, data and expert insight, delivering measurable impact for SEO, credibility and online growth. We blend creativity and rigour, turning ideas into coverage, links, and lasting brand value.

Digital PR for SEO

For us, digital PR is a natural extension of effective SEO. We specialise in securing impactful links from respected, high-authority sites, always with a clear focus on benefiting the commercial pages that move the needle for your business. From product categories to lead-gen landing pages, we make sure the right links point exactly where they’ll have the most powerful effect on your search visibility. Every PR campaign is carefully researched, pitched, and tracked – not just for coverage, but also for the quality, relevance, and authority of the links we earn. This strategic approach means your site gains authority in the eyes of search engines, increasing your chances of ranking when your potential customers are searching.

Digital PR for AI Visibility

With the rise of AI-powered search and large language models (LLMs), the way your brand appears in the digital ecosystem is changing. We stay ahead of these shifts by focusing on landing brand mentions and context-rich placements within high-quality coverage. These mentions are increasingly influential in shaping how AI systems perceive, summarise, and recommend your business, so by securing coverage that clearly contextualises your brand and expertise, we help ensure you remain visible not only to traditional searchers but also to the next generation of AI-driven search tools. Our approach helps guide how LLMs represent your brand, giving you an edge as search evolves.

Campaigns

Our digital PR campaigns are the backbone of our most impactful work: bigger, bolder and designed to capture the attention of both the media and your target audience. We’ve launched a world-first over 50s fitness competition, invited people to take their 2020 lockdown rage out on scrap cars, authored widely-cited annual trend reports and so much more. Our concepts resonate and are always underpinned by campaign-specific onsite landing pages that act as credible, engaging resources for journalists and readers alike. These pages secure coverage and direct valuable links and authority to the right places on your site.

Data Stories

We have a real knack for turning data into compelling stories that cut through. Our team combines creative flair with analytical rigour, using everything from search trends and bespoke surveys to original datasets. Whether we’re diving into TripAdvisor reviews, polling audiences through YouGov, or even creatively ranking the world’s seas by their scientific blueness, we use data in unexpected ways to spark media interest. Each story is methodologically robust and grounded in evidence, ensuring it stands up to journalistic scrutiny while being engaging and highly shareable. It’s this balance of credibility and creativity that puts your brand at the centre of newsworthy, impactful coverage.

Proactive Press Office

Being present in the media isn’t just about reacting, it’s about planning and consistently inserting your brands expertise into conversations your audience cares about. Our proactive press office is constantly developing planned story ideas, expert commentary and valuable resources rooted in the unique expertise held by your team. We create detailed media plans, research upcoming editorial opportunities and approach journalists with well-crafted, targeted stories. This steady drumbeat of outreach keeps your brand top-of-mind, earning you media that positions you as a thought leader in your industry, month after month.

Reactive Press Office (Newsjacking)

Speed and relevance matter in today’s news cycle. Our dedicated press office is always monitoring the media landscape, ready to spot breaking stories and emerging trends that align with your brand. When there’s an opportunity, we react fast, adding your expertise, commentary, or supporting data to the conversation while it’s still hot. This proactive responsiveness ensures your brand is regularly featured in timely, high-profile coverage, building visibility and authority whenever the news moves in your space. By acting quickly and with purpose, we embed your voice into the stories that matter most to your target audience.

Product Pitching

For ecommerce brands and retailers, strong product PR can put your offering in front of exactly the right shoppers. We know the routes to securing placements in online product roundups, gift guides, and respected media lists, which drive both awareness and sales. Our team curates and sends physical samples or creative digital mailers to journalists and editors, building trusted relationships that result in genuine, enthusiastic product recommendations. Every pitch is thoughtfully targeted and followed up, maximising your chances of being featured in the roundups that influence real purchasing decisions.

International PR

Reaching customers across borders requires specialist knowledge and local expertise. Our team includes native speakers in German, Norwegian, and Portuguese, and we regularly deliver coverage across Europe and the world. We understand that every market has its own media landscape, cultural nuances, and journalistic expectations, so we tailor every campaign accordingly. From translating and localising press materials to placing stories with regionally influential outlets and influencers, we give your brand international reach without losing local relevance. Whether you’re entering new markets or scaling global growth, we make sure your voice resonates wherever your customers are.

Media Relations

Strong media relationships are at the heart of everything we do. Over years of working with national, regional, and online journalists, we’ve built a contact book that opens doors, and keeps them open. Journalists trust us to provide timely, accurate, and valuable stories, and as a result, they often come to us directly when they need expert sources or comments. These relationships mean your pitches don’t just get read, they get actioned. Our constant dialogue with key media ensures your brand consistently appears in the outlets that shape opinion and drive online influence.

Collaboration

We know the best results come from working together. Our digital PR team collaborates closely with our colleagues in SEO and Paid Media to maximise impact across every channel, ensuring your campaigns are joined up and support wider business goals. We’re also used to working hand-in-hand with in-house PR and content teams, adapting our approach to support them in whatever way they need, whether that’s sharing ideas, data, or creative assets. Many of our clients have traditional PR agencies on board, too; we’re experienced – and genuinely enjoy – working as part of a wider agency team, sharing plans, media lists, and aligning on roles and responsibilities without friction or ego. For us, it’s all about clear communication, mutual respect, and making sure everyone’s efforts come together for the good of the brand.

The expertise behind our optimisation services

PR

Our PR specialists build strong media relationships, shape timely stories, and land high-impact coverage and links for your brand. They know how to get your voice in front of the right journalists, editors, and audiences, earning attention that drives real results.

Content

Our content team creates engaging, high-quality stories, press materials, and campaign assets that journalists want to cover and readers want to share. Every crafted piece builds authority, and aligns perfectly with your wider digital PR goals.

Strategy

Our strategists set the overall direction for your digital PR, connecting every campaign, story, and outreach with your business objectives, SEO priorities and brand positioning. They ensure that activity is joined up across channels for maximum, measurable impact.