McArthurGlen is a fashion retail outfit with designer outlets and digital presences across Europe and Canada. Before working with Propellernet, the business's digital marketing was de-centralised, managed by different agencies in different markets and centres without a unified approach, KPIs or strategy.
295% increase in sales
21% increase in footfall
Gold at the European Search Awards
To design a global, strategic approach to digital marketing that balanced central co-ordination across multiple territories with relevant localised executions.
To drive footfall to McArthurGlen outlets.
We developed a strategy that supported the central marketing team while balancing idiosyncratic regional needs, working with 4 different creative marketing agencies, across multiple countries, to implement it.
Our technical SEO team managed the migration of 21 centre-specific sites to one domain with country and centre-specific folders.
We audited and restructured paid search accounts, introducing new technologies and processes across seven markets.
We engaged with marketing teams across all territories to support global and local promotions, events and other marketing via SEO, paid search, display and social media.
5 years of continuous success:
295% increase in sales.
Over 21% increase in instore footfall.
Awarded Gold for the Best Pan European Campaign category at the European Search Awards.