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Long Tall Sally

Made Tall

Ever since we started working with the Long Tall Sally brand in 2014, we’ve loved what they do – making women who can feel awkward about their height feel, well, brilliant. For our Made Tall campaign, we wanted to capture this emotion in a way that would appeal to both US and UK audiences.

The challenge

Propellernet’s approach

Delivering reach and return on investment:

The campaign won PRMoment’s Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year, the Best Use of PR in a Search Campaign Award at the European Search Awards, the Best Use of Content Award at The Drum Search Awards, a Certificate of Excellence at The Sabre Awards EMEA and Silver for Best Digital and Social Campaign of the Year at the PRCA’s DARE Awards.

“I’m proud of you guys!” Andrew Shapin, Long Tall Sally CEO