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Bravissimo

Uplifting paid search and Shopping results

Competition in the plus size lingerie market had hotted up since Bravissimo launched in 1995. The arrival of US lingerie giant Victoria’s Secret in 2012, hot on the heels of the Theo Paphitis’ Boux Avenue launch, on top of a hugely diversified product range from high street fashion brands meant growth in the sector was tough.

The Challenge

Propellernet’s Approach

Scalable, sustainable annual growth three years on: