Work in a creative industry? Time to relearn how to learn!

Stefan Hull

May 10, 2016

Ever feel like you can’t keep up with the pace of change at work and constant disruptive innovations in your industry? Or frustrated by the disconnect between higher education and employability?


The world is changing at an alarming rate. In creative industries like marketing, design, software development & broadcast media, new tools, technologies and concepts are changing fast. So fast that far too often things are outdated by the time they are taught/learnt.


The traditional learning models of experts transferring their knowledge to learners in a prescriptive way are outdated in this brave new world. In order to keep up and succeed, we need to re-learn how to learn…


In his book Learning 3.0, Alexandre Magno puts forward a new model of learning fit for the challenges of the 21st century – a more emergent and effective way of continuously learning whilst working. Here’s a quick summary of the 3 learning models:


Learning 1.0 – Experts teach learners


This is the traditional prescriptive model that relies on the expert knowing exactly what should be taught and how it should be learnt. In complex and changing situations however, nobody knows exactly what’s right… at least not for very long.


Learning 2.0 – Experts and learners ask questions


This model focuses on dialogue between expert and learners so learning outcomes are discussed collaboratively. Learners ask the expert questions in order to learn. This is a step in the right direction and a more emergent way of learning but still relies on the expert knowing all the answers (which I of course do!), and teaching these answers in a prescriptive way.


Learning 3.0 – Learning through sharing


This model is all about inclusive learning. Where the learning outcomes are no longer decided by an expert, but discussed collaboratively and viewed from different perspectives. Everyone shares their problems, stories and ideas to try and solve the new challenges they face in the real world.


“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

Benjamin Franklin


At Propellernet, we try to facilitate this kind of emergent learning by promoting dialogue between different disciplines, breaking down hierarchical barriers and blurring the lines between learning and working.


We also use well known formats like World Café and hack days to encourage these practices.


It’s worked incredibly well for us and our clients and the potential to solve some of the biggest challenges in learning is massive. I think this way of learning is going to be the future of learning in our workplaces and our schools, as the world continues to evolve at an accelerating pace.


And finally, here comes the best bit of all: Not only is learning through sharing more effective for situations where there is no clear right or wrong answer, it’s loads more sociable and much more fun. Awesome!


Now go share… and make learning more effective and more fun.


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