Keyword research is at the core of everything we do, from opportunity analysis and content planning to forecasting and performance benchmarking. It helps us understand user behaviour within your market segment, what drives your customers to purchase or sign up and what can deter them.
Whether we’re researching search behaviours and trends for a handful of content ideas or an entire market, the approach and outcome is the same – dig deep to find the right keywords for the right audience.
We take a holistic look at every topic we’re researching, not just the highest demand keywords. This gives us a much more comprehensive understanding of your customers and their intent at every stage of the purchase journey.
We use a number of market-leading tools, including our own AnswerThePublic tool, to dig into search user behaviour. From there, we pull together our keyword research, combining market place analysis, analysing competitors within your space and understanding emerging trends and demand to formulate a detailed list of target keywords.
What will you receive?
We deliver comprehensive keyword research documents, providing you with a categorised list of keywords. We pull average monthly search figures directly from Google, and plot them over time so you can easily identify seasonality, search trends and search terms that are rising or falling in demand.
How else can we help you?
Once we’ve established the keywords that you should be targeting, we can work with you to create relevant, compelling content that will boost your website’s search engine visibility. Our PR team will help increase the rankings, traffic and revenue of this content further by building quality inbound links to your site.