Top UK Supermarket

We delivered 31:1 ROI and 100% increase in visibility for this prestigious grocer

Propellernet is the best technical agency I've ever worked with.

Online Marketing Manager

We can’t tell you who this UK supermarket brand is, but we can tell you about how we helped them…

The Challenge

The supermarket needed an agency that could help it outpace the predicted growth of the online groceries market and enable it to embed SEO know-how across its in-house team.

Our Approach

  • Propellernet played the lead SEO role in a complex site migration. We spent regular time onsite with the ecommerce and technical development team, and increased website visibility by 100%.
  • We used Search Intelligence™ to inform integrated planning across SEO, content, PR and media. This audience-led approach enabled us to drive new visibility, traffic and huge commercial value through previously overlooked editorial content.
  • During our six years of partnership, we designed and ran a bespoke inhouse training programme for stakeholders across ecommerce, content and PR to help the brand take SEO activity inhouse.

 

Results

38%

increase in revenue

58%

increase in sales

100%

increase in visibility