Every year we try to do something different for Brighton Digital Festival. Last year we created an interactive, immersive rave as a closing party for all of the event organisers. The year before that we hosted creative workshops and gave people that were interested in digital marketing an opportunity to hang out with us at our offices and work on real client briefs. When BDF asked us to get involved again this year, they gave us a different challenge: ‘Help the festival reach and engage people in parts of the city that are less digitally privileged’.
Our response was to create an event that would enable primary school children to get out of their classrooms and into a fun and open environment in which they could try out new technology. With help from the Trust for Developing Communities, we invited 150 young children from Bevendean, Moulsecoomb and Hertford Primary schools (which are located in at-risk areas of the city) to attend our Beyond Your Horizon event at the British Airways i360 on Brighton seafront. For some of the children, it was their first ever trip to the beach.
After arriving on The Big Lemon buses, the children and their teachers were given a Virtual Reality trip across the sea and up through the clouds to five different countries, courtesy of content provided by yellowBird, before landing back on the beach again. Whilst the VR left the children jumping up and down with excitement, for those kids venturing onto the pebbles for the first time in their lives, it was three mind-blowing experiences wrapped into one.
Photography by Propellernet creative Corryn Boyes.
Next up was a gaming workshop hosted by Block Builders which gave the kids a unique opportunity to learn how to design in Minecraft, under the tuition of Block Builders founder Megan Leckie who volunteered her time for free. Finally, the children enjoyed a ride up the British Airways i360 before jumping back on the Big Lemon bus and back to school with lots to tell their families about.
This is exactly what the festival is for – bringing together people from across the city and opening up the opportunity of digital for all
(Jenni Lloyd, Brighton Digital Festival Chair & Director of Purpose Labs)
Media outreach was headed up by Propellernet PR Consultant Richard Paul. Coverage included ITV News, Juice FM, Brighton Independent and The Argus.
Beyond Your Horizon is a Propellernet Production in partnership with Brighton Digital Festival 2017, Blockbuilders, Trust for Developing Communities, British Airways i360, The Big Lemon, Made Better Media, Kim Slade and yellowBird.