Evans Cycles knew that electric bikes (e-bikes) represented a growing part of the UK bicycle market, but they remained relatively unknown, despite helping cyclists go further, faster. Evans Cycles asked Propellernet to demonstrate the brand's ebike expertise and drive sales.
50% increase in revenue
47 pieces of coverage
To boost Evans Cycles’ reputation in the growing electric bike (e-bike) market and drive e-bike sales.
We used audience insights to identify the ‘carless commuters’ audience, and built out a campaign designed to appeal to their profiles.
We recreated Britain’s favourite advert – Sir Ridley Scott’s 1973 Hovis ad, featuring the original ‘boy on a bike’, Carl Barlow (now 58 and retired) using an e-bike to conquer the famous Gold Hill.
An e-bike hub on the Evans website incorporated buying guides and FAQs to help people select the right e-bike for them, as well as a range of e-bike-related content to increase Evans Cycles’ authority and visibility for e-bike related terms.
Paid Facebook activity helped to increase the campaign’s reach even further.
Huge revenue increases and ROI:
Double online e-bike revenue within the first month.