I love a bit (lot) of paid search, which is no bad thing as I'm the go-to-man for PPC in the retail team.

You can find me planning and implementing the tactics and strategies that deliver the results my clients expect. Actually, the results are often much better than they expect but I'm a  modest chap.

I guess I gravitated to paid search because it's so accountable. You can make a change one day and know what impact is almost immediately - it appeals to my ordered mind. Plus I get tonnes of data to rifle through. Using it to spot trends and opportunities can be a bit like finding a needle in a haystack but it's the sort of thing that makes me happy.

Working at Propellernet makes me happy too. Great clients, Cool colleagues. No commute. Hooray!

I like to think that I can cook up a storm in the Propellerplex and in the kitchen but when PPC and  cooking aren't on the menu I mix tech house, play FIFA, eat and run around after my boy.